We’re now entering the next phase of this partnership to ensure we’re really focusing on helping those who need the most help to understand the benefits smart meters can bring.
Many of you will have seen the recent Gaz & Leccy TV advertisements. Audience research shows that people over 65, who are offline, are much less likely to engage with the campaign. This will include many of your older tenants, and we want to work with you to ensure the campaign reaches them to build confidence in this new technology so they can understand how easy they are to use and benefit from getting a smart meter.
To help you reach these tenants, Smart Energy GB have a range of specialist resources in Welsh and English for you to download and use, including information leaflets and posters. The materials include key messages and benefits for people aged 65 and over, without personal internet access. Some of these can also be ordered the Smart Energy GB's Resource centre. Please do use the materials in your face to face engagement or distribute directly to households who are likely to be older people who could be offline.