How people think about homes: signs of recent movement in cultural mindsets

At this webinar, you’ll hear about some recent shifts in the mindsets that people hold on housing. The Talking about Homes project and FrameWorks UK can explain what that means for your communications about homes.
 
Why does this matter?
We need to understand the mindsets that shape people’s thinking – the deep patterns of thinking that sit below the level of opinion or talk. This insight allows us to identify which mindsets could helpfully be brought to the fore, and which mindsets to background, using framing.
 
Mindsets are enduring, but they can move – often in moments of social upheaval, or in response to sustained social change efforts.
 
Join Sophie Gordon from FrameWorks UK, in partnership with JRF and the Nationwide Foundation for a webinar that will:
• share insights into how people’s thinking has shifted in the past four years
• explain what this means for communicators
• offer practical guidance and examples.