Winner: Newydd Housing Association
“‘Someone else sort your rent’ was a well planned and executed campaign created in response to a request from the Council. A great deal of consideration was taken when thinking about the challenges the target audience would face. We liked the simple design of the leaflet, making it easy to understand. The target response rate, which Newydd hoped to achieve over a 6 week period, was actually met after just 3 weeks. The results were that 40 tenants responded to the campaign, opened a bank account and received budgeting advice.”
Second place: Solas Cymru, working with Seren Group
“We liked the concept behind this campaign – taking the launch to the streets of Cardiff to raise awareness before engaging people through their social media channels. The campaign resulted in over 1 million impressions across Twitter and Facebook and attracted attention from celebrities including Matthew Rhys, Non Evans and Rupert Moon."